![The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business](https://static.media.thinknum.com/media/blog/image-fullwidth/.thumbnails/adidas_full_width-IC08XTQr.jpg/adidas_full_width-IC08XTQr-1680x540.jpg)
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![HarshVivek Singh on Twitter: "German founder of iconic sports company ADIDAS, Adolf Adi DASSLER, gave spike shoes to bare-footed JESSE OWENS . He gave it secretly to avoid HITLER's fury. P.S. ADI HarshVivek Singh on Twitter: "German founder of iconic sports company ADIDAS, Adolf Adi DASSLER, gave spike shoes to bare-footed JESSE OWENS . He gave it secretly to avoid HITLER's fury. P.S. ADI](https://pbs.twimg.com/media/Eu_LvmTVgAApltq.jpg)
HarshVivek Singh on Twitter: "German founder of iconic sports company ADIDAS, Adolf Adi DASSLER, gave spike shoes to bare-footed JESSE OWENS . He gave it secretly to avoid HITLER's fury. P.S. ADI
![Bartold Clinical on Twitter: "Ahaaa.. hahaha.. mmmffft. . But wait... With the rise of Adolf Hitler in the 1930s, both Dassler brothers (Adolph created adidas while Rudolph created Puma after a spectacular Bartold Clinical on Twitter: "Ahaaa.. hahaha.. mmmffft. . But wait... With the rise of Adolf Hitler in the 1930s, both Dassler brothers (Adolph created adidas while Rudolph created Puma after a spectacular](https://pbs.twimg.com/media/ESzpSpsUcAA9Lvi.jpg)
Bartold Clinical on Twitter: "Ahaaa.. hahaha.. mmmffft. . But wait... With the rise of Adolf Hitler in the 1930s, both Dassler brothers (Adolph created adidas while Rudolph created Puma after a spectacular
![jose j rodriguez on Twitter: "with Adidas & Kanye trending here is the #adidas Hitler shoe https://t.co/Qya694C8CC" / Twitter jose j rodriguez on Twitter: "with Adidas & Kanye trending here is the #adidas Hitler shoe https://t.co/Qya694C8CC" / Twitter](https://pbs.twimg.com/media/FfrZQzGUcAMxHtm.jpg)